"A complex challenge requires a simple solution."
Hello, my name is Bernd Fritzges, and I’m a true Berliner, even though my family and I have now settled down south of Hamburg. More than 10 years ago, my daughter asked: “Dad, what exactly is your job?” I had to stop and think, as I certainly wouldn’t have been able to give her the correct answer with the usual, strategic and complicated business lingo. I therefore shortened my answer to “I help people!” an answer my daughter was happy with and proudly shared with her friends. This day was a reminder that: Complex challenges require simple solutions that need to be explained in a clear and comprehensible manner.
But what exactly is it that I do?
Over past few years, I’ve been focusing on the planning, organisation and purchase of events. Working in this exciting field, also referred to as the acronym MICE (Meetings, Incentives, Conventions, Events), has allowed me to gain expertise in areas such as:
- Carrying out team workshops in event locations and convention hotels;
- Analysing and optimising the proposition and booking process for location operators;
- Introducing online portals and interfaces in the convention and event market;
- Developing and introducing organisational structures, purchase processes and event guidelines within a company;
- Budget-oriented planning and executing successful and sustainable event concepts.
And how did I get into it?
It was a rather unusual path! I grew up in a fairly well-known, gastronomic surrounding and was quite unfamiliar with regulated procedures and “normal” free-time activities; however, I did discover the joy of working with people. In 1995, at the young age of 18, I started working as executive associate in the middle-class family business and independently built up a new establishment in Berlin. The focal points were event gastronomy and public events. Without knowing, it was at that point, on an area of 20,000m2 and an additional capacity of 3,000 people inside, that I laid the foundations for all future expertise I gained in the events sector.
Reaching from concerts and sporting events to public fairs and electoral events on a national level, I was responsible for organising a large number of events as well as the company’s success over the course of 9 years.
Due to private reasons, I then relocated to Hamburg, where I developed a different gastronomic concept.
At that point, I’d already noticed the desire to dive deeper into the trade fair, convention and congress business. When a Hamburg-based agency employed me in 2006, the focus of my work shifted to the convention and seminar market. Several opportunities in the international fair market enabled me to gain further operative skills in the entire area of MICE.
The change to one of the largest German experts for conventions in September 2008 allowed me to assume the functional and sales-related leadership of a convention service, where all organisational services merged together for the purpose of event management and I was appointed CEO in 2014.
From 2017 until 2019, I worked as executive associate for a subsidiary of one of the leading event location platforms. I’m currently working with great enthusiasm and commitment on a new future-oriented project.
Moreover, I’m the initiator of the fundraiser “WerteEvent” and CEO of the VDVO – Verband der Veranstaltungsorganisatoren e.V. (Association of Event Organisers).
More practical experience, less strategies
If you know my career path, you’ll notice that I’ve built my core competencies less through academic education but rather through practical experience. My experience together with early business-related work sparked the wish to independently work for people who are open for new and future-oriented paths, have the courage to question their own decisions sometimes and wish to integrate and maintain helpful and successful processes.
Whatever I do, I try my best to consider both conservative and moral values combined with new and innovative ideas whenever there’s a challenge ahead.
Supporting foreign destinations when promoting your event locations, giving a speech or organising a workshop, working on editorial input or developing concepts on the basis of MICE – I’ll tailor my guidance and support to your needs.
My involvement in the WerteEvent, too, represents my idea of combining tried and tested approaches as well as sustainable and future-oriented concepts.
If you’ve just read the paragraph “About Me”, you’ll have gained a first impression of me as a person. I’ll happily support my network with helpful guidance.